Caudwell Children was founded in 2000 to improve the lives of disabled children.Started in 2000, the vision for Caudwell Children came from the successful entrepreneur and philanthropist, John Caudwell (Phones 4 U, Dextra, 20:20 etc), and began by supporting children and families living within a 50-mile radius of the corporate headquarters in Stoke-on-Trent. Trudi Beswick, a director in the business, personally visited each family in the evenings and weekends to assess the most efficient way that the charity could help, and by garnering the support of the 8,000 Group employees as well as suppliers and customers, raised the funds needed to deliver services to a growing number of beneficiaries. As the need for this unique kind of support grew, the charity organically expanded to the surrounding regions. The support provided by the employees, suppliers and customers in those early years provided a vital platform from which to relaunch the charity once the business was sold in 2007 and it had to ‘stand on its own two feet’ for the first time. At this point, with the network of support associated with being a part of a multinational corporate now gone, the charity team expanded and increased the volume of community and corporate fundraising activity across the country. |
Since then Caudwell Children has grown exponentially year-on-year, supporting on average an additional 2,000 new children each year. The charity is now widely recognised as one of the fastest growing children’s charities in the UK and the second largest independent provider of specialist equipment. Following the successful sale of his family business, entrepreneur and philanthropist John Caudwell committed to a long-term partnership with the charity. Frustrated with the lack of transparency from other charities, Mr Caudwell agreed to cover the annual management and administration costs of the charity through a single donation; therefore providing complete transparency to fellow benefactors. Due to the unique association with the Caudwell Family, the charity can boast that 100% of direct donations are used to directly support disabled children. In addition to this, the charity team work closely with suppliers to negotiate the best possible deals, ensuring each charitable £1 is doubled to provide at least £2 worth of support. In recent years Caudwell Children has been redefined as the ‘national charity with a local heart’, maintaining its roots within local communities and enjoying life-long relationships with many of its thousands of beneficiaries. |