Harris Hill are delighted to be working with an international charity to recruit for an experienced Senior Acquisition and Welcome Officer to spearhead the charity's acquisition efforts, focusing on Direct Response Television (DRTV) and other key channels.
This exciting role combines strategic thinking, creative collaboration, and hands-on campaign management to grow our supporter base and elevate our fundraising initiatives.
As a Senior Acquisition and Welcome Officer you will:
Manage all aspects of the DRTV programme, including creative development, media planning, and performance tracking.
Collaborate with agencies, telemarketing partners, and in-house teams to propose, test, and optimise campaigns across channels.
Develop integrated digital support for campaigns, from PPC to social ads and landing pages.
Plan and execute acquisition campaigns, including DRTV, inserts, and welcome journeys, using a test-and-learn approach.
Use data and audience insights to inform decisions, continually refining campaigns for optimal performance.
Coordinate with stakeholders and agencies to ensure campaigns are delivered on time, on budget, and to the highest standard.
Monitor and report on campaign performance, providing actionable insights to refine strategies.
To be successful, you must have experience:
Experience working in a fundraising or marketing role, with some experience managing DRTV and print channels, either on client or agency side
Good understanding of individual giving fundraising KPIs, including in relation to DRTV, print, telemarketing, email and landing pages.
Good analytical skills, able to organise, analyse and interpret complex data into shareable reports, with attention to detail and accuracy and using insight to inform plans
Experience of managing and motivating third-party suppliers
Good working understanding of regular giving model and other fundraising products
Knowledge of essential compliance guidelines, regulatory and legal environment guidelines relating to campaign management and data protection
Salary: £38,491 per annum
Contract type: Full-time, permanent
Location- London, hybrid working with 1 day a week in the office
If this sounds like you, then please do get in touch ASAP!
Unfortunately, due to resource capacity, we will only contact candidates that are shortlisted for interview. Therefore if you do not hear from us within 2 weeks of the closing date please note your application has been unsuccessful.
As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
